Nothing toxic on the shelf
Ingredients with credible evidence of long-term harm — carcinogens, endocrine disruptors, the additives other developed nations already ban — come out of food, cosmetics, and household goods. Products that clean without causing the diseases they wash against. The burden of proof moves to the maker, where it always belonged.
The parent on the package
The ultimate parent company’s mark appears on the front of every packaged good — food, cosmetics, detergent — just as Article IV puts it on the news. A dozen conglomerates own the illusion of a full aisle; the shopper deserves to see the hand behind the shelf.
Tested like lives depend on it
Stringent testing before market, and long-term pattern surveillance after it — because the harm that matters compounds over decades, not in a ninety-day trial. When the longitudinal data turns, the product comes off the shelf, not the press release.
Fit for the maker’s table
Executives certify, under personal liability, that what they sell is what they would serve their own families and use on their own skin. If the boardroom won’t eat it, the public doesn’t either. Knowingly shipping a toxic ingredient is treated as what it is — harm at industrial scale.